Australian Business Volunteers – Branding

The ABV commissioned Spectrum Graphics to critique their current branding and make recommendations on strengthening their brand to their market place, business partners and stakeholders. The client was concerned that their brand was tired, not relevant and didn’t reflect the calibre of their volunteers. Their poor branding reflected poorly on ABVs capabilities and was negatively effecting volunteer recruitment, business endeavours and partner collaboration negotiations. Spectrum created a sophisticated, contemporary and more professional look across their branded suite. The new brand was consistently applied across ABVs communication suite including annual reports, infographics, printed collateral such as brochures. publications, flyers, newsletters, banners and campaign materials.

Branding

ABV branding

Pull-up banners

ABV pull-up banners