Australian Office of Financial Management – Conference Branding and Collateral

The client came to us with a strong understanding of their particular target audiences of Japanese Government, financial institutions and associated business people. We needed to create a distinctive and memorable conference brand that symbolically merged Australian and Japanese cultures. The result is a unique and effective brand application across multiple exposures prior to and during the conference in Japan – from digital to print and exhibition design.

We composed a suite of conference branded collateral that included; EDM assets, customised invitations, name tags, powerpoint templates, pull-up banners with a unique striking spot finish [to pop and stand out from other conference vendors], custom designed and printed corporate gift, notepad with distinct and complementary coloured wiro binding and matching pen, 80 page booklet [also translated into Japanese], survey forms and polypropylene wallet with it’s own unique and striking spot gloss touch wrapped around the wallet.



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