Downing’s Bicycles – business card, logo, and cycling kit design
Downing's Bicycles is Ian Downing. Ian is a master bicycle mechanic in the northern suburbs of Canberra. He has decades of experience and an extraordinary expanse of knowledge across vintage cycles to modern bike technologies. Ian wanted an elegant design solution for his 'new' business and brand. He approached Spectrum for a logo, stationery and cycling kit. The brand had to befit his station, experience and reflect on his approach, methodologies and attention to detail. It was important his cycling kit suited men and women of various ages, shapes and sizes.
You can see the evolution of logo options being considered by Ian and their application to business card designs here