Fitz’s Challenge – Identity and branding
The Fitz’s Challenge is Canberra’s toughest cycling event so it’s only fitting it gets Canberra cycling’s toughest branding.
The event was first run in 1989 and includes 5 course distances – 50km, 105km, 165km, 210km and 255km. The event is known for it’s tough climbs and picturesque Canberra scenery.
In 2015 Spectrum rebranded the event with a logo, cycling ensemble, brochures and visual style that highlight what the Fitz’s Challenge is all about.