Fitz’s Challenge – Identity and branding

The Fitz's Challenge is Canberra's toughest cycling event so it's only fitting it gets Canberra cycling's toughest branding. The event was first run in 1989 and includes 5 course distances - 50km, 105km, 165km, 210km and 255km. The event is known for it's tough climbs and picturesque Canberra scenery. In 2015 Spectrum rebranded the event with a logo, cycling ensemble, brochures and visual style that highlight what the Fitz's Challenge is all about.

Fitz's-logo-1

Logo design

combination1

Poster, brochure, and cycling ensemble design

Fitz's-Brochure

Tri-fold brochure design

Fitz's-Brochure3

Tri-fold brochure design

Fitz's-Brochure2

Tri-fold brochure design

Jersey

Cycling ensemble design

Jersey12

 

Cycling ensemble design

Fitz's-logo-2