National Farmers’ Federation – Partnership Proposal Brochure
It's always hard to quickly sell a concept and explain long term advantages to investors. The more complex the idea, the greater the difficulty. This was in part our challenge – to create a sense of excitement at a proposed online information portal for NFF members. The NFF wanted a prospectus of sorts to get interested parties to invest into this impressive information resource for farmers.
Spectrum's task was to develop a brochure with illustrations and infographics that sold the concept at a glance. After design approval and with digital printing capabilities we cost-effectively customised a number of brochures for particular prospective investors. These bespoke changes to each brochure included names, logos and content changes.