RSPCA – Responsive Infographics
Spectrum were referred to the RSPCA and commissioned to develop a range of impactful infographics. A number of complex ideas were translated and illustrated. Supply chains, distribution channels, livestock in their millions and millions, overseas exports, different countries, percentages and charts all needed to be cohesively integrated into intuitive and information rich graphics. Along with web-ready graphics we also needed to adapt the designs to be responsive across multiple platforms.