Pedal Power – Amy’s Big Canberra Bike Ride – branding, flyer, poster and number plates
We were asked to develop a range of promotional material for Amy's Big Canberra Bike Ride. This is Canberra’s premier community bike ride with more than 1300 riders taking part in the event. Advertising avenues included magazine advertising, flyers and posters. We also developed and sourced 'no tear' bike number plates. These went onto the front of the bikes during the event. The material used is digitally printed, is waterproof and doesn't tear – making it ideal for outdoor events and installation onto bikes – where zip ties, wind buffeting and a range of mounting options were a consideration when looking into the ideal material for this application.
This is our second year to help promote this wonderful ride around the nation's capital. This was a fun project and as we're cycling enthusiasts ourselves it was also a chance to spread the word about Pedal Power ACT and The Amy Gillette Foundation's good work!